- Working with Rivals: The Impact of Competitor Alliances on Financial Performance
- Xueming Luo, Aric Rindfleisch, David K. Tse
- Journal of Marketing Research, Vol. 44, No. 1 (Feb., 2007), pp. 73-83
- Subjects: Marketing & Advertising, Management & Organizational Behavior
- Key terms: competitor, firm, alliance, orientation, coo, profitability, intensity, moorman, roe, performance, rival, market, kohli, activity, collopy, sengupta, jaworski, narver, competitive, model, nedungadi, measure, financial, cooperation, influence
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